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Target boots customer for comparison shopping
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i don't really see the problem here, and i think the article title was worded in a misleading and inflammatory way. i don't think the issue was comparison shopping, but this (emphasis mine):
The application lets users check the price of an item at local stores and online by simply taking a picture of the barcode.
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I'm pretty sure a lot of stores around here, especially supermarkets, actually have advertising up that yes, price comparisons are banned.
You can 'remember' what you like. You can carry in the Target flyer to Walmart and look at Target's price while you check out Walmart's shelf. But they don't like it if you take in a notepaper and pen and write down the price of 20 Walmart items so that you can compare to what Target charges for the same things.
So this wouldn't surprise me in the least. Especially with the "must take photo of barcode" part of the technology, which does break most store's rules against taking photos on their premises.
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