Last year, McDonald's launched a very successful campaign in Japan with the "Big America" burgers:
http://inventorspot.com/articles/mcd...ers_2010_35909
So successful, in fact, that this year they are launching version 2.0:
http://inventorspot.com/articles/mcd...e_back_seconds
I tried a Texas burger last year, and it was very good. I am looking forward to trying the Idaho burger when it becomes available next month.
One of the cool things about being an American living in Japan is that I see things from the other side of the looking glass. In America, we are fed only bits and pieces of Japanese culture (the parts that are most popular and therefore, profitable) and that shapes our view of Japan; on the flip side, the Big America series is the sort of thing that shapes Japan's view of America.
So, for those of you living in Texas, Idaho, etc...how accurate are they?
http://inventorspot.com/articles/mcd...ers_2010_35909
So successful, in fact, that this year they are launching version 2.0:
http://inventorspot.com/articles/mcd...e_back_seconds
I tried a Texas burger last year, and it was very good. I am looking forward to trying the Idaho burger when it becomes available next month.
One of the cool things about being an American living in Japan is that I see things from the other side of the looking glass. In America, we are fed only bits and pieces of Japanese culture (the parts that are most popular and therefore, profitable) and that shapes our view of Japan; on the flip side, the Big America series is the sort of thing that shapes Japan's view of America.
So, for those of you living in Texas, Idaho, etc...how accurate are they?
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