Our fabric store chain has a free app from the App Store, and it's quite popular with customers. It offers coupons every week to use in the store.
Except this week. The customer sees "15% off entire purchase" coupon with a barcode on their phone, so it must be for store use, right? Wrong. In small print, it states that it's online only. I try to scan it or input it into the register, I get an error message.
The customers have been ticked off about that, and to be honest, I can't blame them.
1. They put an "online only" coupon on a phone app.
2. They put a barcode on an online only coupon! You don't scan a coupon to use it online!!!
3. They put "online only" in small print halfway down the coupon, instead of at the top where it normally is!!
Yeah, really bad execution there. And of course, guess who gets the strip torn off them? Grrr...
Except this week. The customer sees "15% off entire purchase" coupon with a barcode on their phone, so it must be for store use, right? Wrong. In small print, it states that it's online only. I try to scan it or input it into the register, I get an error message.
The customers have been ticked off about that, and to be honest, I can't blame them.
1. They put an "online only" coupon on a phone app.
2. They put a barcode on an online only coupon! You don't scan a coupon to use it online!!!
3. They put "online only" in small print halfway down the coupon, instead of at the top where it normally is!!
Yeah, really bad execution there. And of course, guess who gets the strip torn off them? Grrr...

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