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Isn't the Sign Supposed to HELP Generate Business?
Every day, on my way to work, I pass by an insurance office. I actually don't know what kind of insurance this guy sells because the sign just has his name on it. A "Bob Jones Insurance" kind of thing.
Good ol' Bob likes to put up clever sayings on the big marquee in front of his office. Stuff like:
- Born to fish; forced to work.
- Anger is never without a reason but seldom with a good one.
- Never drive faster than your guardian angel can fly.
Most of them are at least mildly amusing, even if they're all things I've heard before.
But about a week ago, Bob put up a new one. I must admit that it has me thinking. Specifically, I'm thinking, "What was Bob trying to do with this quote? Did he stop to look at it and consider any effect it might have?"
Imagine this, on a sign in front of an insurance office:
"If you think no one cares about you, try missing a payment."
Does that seem a little... ill-fitting... to anybody else?
Good ol' Bob likes to put up clever sayings on the big marquee in front of his office. Stuff like:
- Born to fish; forced to work.
- Anger is never without a reason but seldom with a good one.
- Never drive faster than your guardian angel can fly.
Most of them are at least mildly amusing, even if they're all things I've heard before.
But about a week ago, Bob put up a new one. I must admit that it has me thinking. Specifically, I'm thinking, "What was Bob trying to do with this quote? Did he stop to look at it and consider any effect it might have?"
Imagine this, on a sign in front of an insurance office:
"If you think no one cares about you, try missing a payment."
Does that seem a little... ill-fitting... to anybody else?
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