Tweet
There have been many posts here about how people will see what they want to see in signs. This happened some years ago and sounds like an Urban Legend but, I can assure you, it really happened.
(Caution: Readers might want to make use of Rule 1. I will not be responsible for any damage to monitors or keyboards)
I think we're all familiar with the vertical banners that Museums hang between pillars on their facades to advertise exhibitions or other services the institution offers to the public. This post concerns a set of three.
As you face the Museum, the one on the left read:
"Spring film series FREE with Museum admission"
The one in the center advertised a one-man show. It read:
"William Kelley MARSHALL"
The one on the right was a generic squib to the institution. It read:
"The X Museum of ART"
On the banners, the words in caps were larger than the rest of the script and printed in red. They did stand out but nobody knew what would happen.
There are several High Schools in the immediate area. They share a Subway station with the Museum. When you come out of the Subway, you will be looking the Museum smack in the face.
Within a week after the banners appeared, the information desk reported that they had fielded at least a dozen groups of teens who wanted more information about the "Free Martial Arts Classes". Some even said that their parents had seen the signs and sent them over to ask.
Now, that is really creative, selective reading!
(Caution: Readers might want to make use of Rule 1. I will not be responsible for any damage to monitors or keyboards)
I think we're all familiar with the vertical banners that Museums hang between pillars on their facades to advertise exhibitions or other services the institution offers to the public. This post concerns a set of three.
As you face the Museum, the one on the left read:
"Spring film series FREE with Museum admission"
The one in the center advertised a one-man show. It read:
"William Kelley MARSHALL"
The one on the right was a generic squib to the institution. It read:
"The X Museum of ART"
On the banners, the words in caps were larger than the rest of the script and printed in red. They did stand out but nobody knew what would happen.
There are several High Schools in the immediate area. They share a Subway station with the Museum. When you come out of the Subway, you will be looking the Museum smack in the face.
Within a week after the banners appeared, the information desk reported that they had fielded at least a dozen groups of teens who wanted more information about the "Free Martial Arts Classes". Some even said that their parents had seen the signs and sent them over to ask.
Now, that is really creative, selective reading!
Comment