Quoth Andara Bledin
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Why do you care about the kind of customer causing the stock-out? Either way, you lose.
The only reason to limit quantities is if you can't replenish inventory on the sale item. If the point of rock bottom pricing on hot items is to drive traffic into the store, you don't want the first customer to clean you out. The second customer sees the stock-out and leaves without filling his cart with lots of non-sale merchandise.
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