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Buy One Get 2nd One Free for $1.00
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Quoth MrSunshineState View PostYou think customers are educated?
Their minds/trains of thought being naturally backwards, when they read numbers in any form, instead of seeing, oh, say, "2 for $2.99!" their brain interprets, "ASK FOR IT FOR FREE OFF AND SWEAR ITS FALSE ADVERTISING IF THEY DON'T GIVE IT TO YOU!!!"Would you like a Stummies?
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See, for me, it's "ONLY."
As in, 25% off of this brand/size ONLY.
I cannot count the number of times I've had to explain to a SC, "No, sir. This is a completely different size. The sign said "Washcloths ONLY." That does not include this 24x36 TOWEL."
We've even taking to writing in bold RED marker directly onto our black and white signs to really emphasize the "ONLY" but since SCs don't read, it has been to no avail.
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I used to work in a mall, and our store would have Buy One Get One 50% off sales a lot. The signs are VERY clearly marked. And I couldn't tell you how many times I'd hear this in one day:
"Honey, LOOK! These are buy one get one FREE!"
Uh...no, idiot."What size can I get you, ma'am?"
"Red."
"Okay...I'll check the red for you, but what size do you need?"
"RED!"
"..."
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My mom got burned by that one. Art Van (furniture store) had a “50% off everything” sale. There was a 10 foot tall banner on the front of the store that said “50% off everything”.
She had been eyeing a recliner that was $1200. Knowing that it would be marked down by 50%, she went in to get two of them. She walked up and told the salesman that she wanted two of them. The one on display even had a large 50% off sign on the back. He went and wrote up the paperwork. He brought it back for her and the total was $2370 ($1185 x 2).
She said “No, see, the sign says everything 50% off”.
He said “well…If you read the fine print it says 50% off our competitors price.” She said “see that sign RIGHT ON THE CHAIR? No fine print. The big banner out front, no fine print. Here…in your newspaper ad, no fine print.”
Him: But it does say “see store for details” and the details are that the sale price is 50% off our competitors price.
Her: Then show me which of your competition is selling them for $2370 EACH.
Him: well, I don’t have that information.
Her: Well, because if you see this other ad in the newspaper, the other furniture store across town has the EXACT same one, not on sale, listed for $1250. Your “in store details” say half off the competitors price…here is the competitor’s price.
45 minutes and two conversations with different managers later they were able to produce the name of the store that they were basing the “competitors price” on. When the manager handed her the printout with the name and price of that store she flipped out her cell phone and called them. She asked them what their current price was on that item. As the guy was about to answer she put him on speakerphone. $1200. She asked how someone could come up with a price of $2370 on that piece. He did some digging and said that oddly enough he got that exact price when he factored in an order with a custom leather to be applied, the warranty, and shipping to Europe. My mom hung up.
She glared the evil mom glare that is so strong it can peel paint at the manager. He got a scared look in his eye and handed the sales form to the salesman and said “Ring it up at 50% off our price.”
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