Many of you will recognize the phenomenon.
1. Customer wants something.
2. Customer is informed that said something is not possible/available.
At this point, unsucky customers accept the word of the service person, and go about their lives without the immediate benefit of said something. Of course, even if the ratio of unsucky to sucky is ninety-nine to one, you always remember that one bastard.
3. Customer ignores the preposition that what he wants is unavailable. Typically, when invoking the incremental exaggeration, a story must be told. In nearly all cases, the story is boring, pointless and does nothing to change the situation. However, during the course of said story, a number of facts are presented.
eg, I'm 10 miles from home, and I need to get the last $20 from the bank to buy fuel to get home, and the ATM just swallowed my card. (Generally, this kind of call occurs five minutes after the only possible person who could have helped them has left for a weekend away and is uncontactable.)
4. Since in the time it took to tell the story, nothing actually changed in reality, the customer is again informed that his original want/need is still not possible/available.
5. Customer insists that he needs it. It is at this point that the story morphs, taking the first steps in becoming an entity of its own.
eg, I'm 20 miles from home, and I need to get $20 out to buy fuel to get me and my son home, and it's cold.
6. Repeat step 4. Usually, the customer is also informed that he has the sympathy of the customer service agent, but there is really nothing that can be done.
7. Customer (if he hasn't already) gets angry, and begins making demands. At this point, the story generally really takes off.
eg, I'm 100 miles from home, and I need to get money out of my account, which currently has a balance of $1000, and my two kids in the car are cold and hungry.
8. Repeat step 6. References to reality are often used at this point.
9. Customer refuses to accept reality. Story now verges on the kind that National Geographic often make documentaries about.
eg, I'm 1000 miles from home, I need some of the $100,000 I have in the bank, and my three kids are in the car and desperately need to get somewhere warm.
10, 11, 12... Rinse, lather, repeat until sucky customer gives up and claims that he will never use your service again. (Bonus points if he threatens legal action.) Generally, the person is still a customer a week later, since actually organizing to move banks/suppliers/billers is too much work.
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I'm sure many of you have had exposure to the phenomenon. Personally, I've never understood it. The person if flat out lying in an effort to twist reality around their problem, yet refuses to believe a consistent set of facts - that they can't be helped.
From a purely logical point of view, one must assume that the customer believes that there is some mystical point, or some magical set of criteria, which (if their situation passes) then suddenly means that they can be helped.
However, since logic is not a particularly widespread commodity among the hoards of sucky customers out there, that particular hypothesis must be discarded.
Do any of you have theories on the origins of said phenomenon? Or even amusing examples for us to peruse and laugh at?
Draco
1. Customer wants something.
2. Customer is informed that said something is not possible/available.
At this point, unsucky customers accept the word of the service person, and go about their lives without the immediate benefit of said something. Of course, even if the ratio of unsucky to sucky is ninety-nine to one, you always remember that one bastard.
3. Customer ignores the preposition that what he wants is unavailable. Typically, when invoking the incremental exaggeration, a story must be told. In nearly all cases, the story is boring, pointless and does nothing to change the situation. However, during the course of said story, a number of facts are presented.
eg, I'm 10 miles from home, and I need to get the last $20 from the bank to buy fuel to get home, and the ATM just swallowed my card. (Generally, this kind of call occurs five minutes after the only possible person who could have helped them has left for a weekend away and is uncontactable.)
4. Since in the time it took to tell the story, nothing actually changed in reality, the customer is again informed that his original want/need is still not possible/available.
5. Customer insists that he needs it. It is at this point that the story morphs, taking the first steps in becoming an entity of its own.
eg, I'm 20 miles from home, and I need to get $20 out to buy fuel to get me and my son home, and it's cold.
6. Repeat step 4. Usually, the customer is also informed that he has the sympathy of the customer service agent, but there is really nothing that can be done.
7. Customer (if he hasn't already) gets angry, and begins making demands. At this point, the story generally really takes off.
eg, I'm 100 miles from home, and I need to get money out of my account, which currently has a balance of $1000, and my two kids in the car are cold and hungry.
8. Repeat step 6. References to reality are often used at this point.
9. Customer refuses to accept reality. Story now verges on the kind that National Geographic often make documentaries about.
eg, I'm 1000 miles from home, I need some of the $100,000 I have in the bank, and my three kids are in the car and desperately need to get somewhere warm.
10, 11, 12... Rinse, lather, repeat until sucky customer gives up and claims that he will never use your service again. (Bonus points if he threatens legal action.) Generally, the person is still a customer a week later, since actually organizing to move banks/suppliers/billers is too much work.
---
I'm sure many of you have had exposure to the phenomenon. Personally, I've never understood it. The person if flat out lying in an effort to twist reality around their problem, yet refuses to believe a consistent set of facts - that they can't be helped.
From a purely logical point of view, one must assume that the customer believes that there is some mystical point, or some magical set of criteria, which (if their situation passes) then suddenly means that they can be helped.
However, since logic is not a particularly widespread commodity among the hoards of sucky customers out there, that particular hypothesis must be discarded.
Do any of you have theories on the origins of said phenomenon? Or even amusing examples for us to peruse and laugh at?
Draco
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