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I actually got this twice tonight... one was on a monitored call... and it was great because the notes on the call from my manager said I handled myself very well with a hostile guest 
anyway, first call went thusly
me- "ok, and the AAA rate for tonight is $117.40" (yes I do remember that scarily enough)
guest- "oh, but the Holiday Inn on the north side of campus offer a rate of $109" (he was calling the Holiday Inn on the south side of said campus)
me- "yes, that does sound about right"
guest- "well, will you price match them"
me- "no sir, I cannot price match other hotels"
guest- "but it's one of yours"
me- "yes, but there are several reasons I can't price match them... one they have fewer amenities than us, 2 they are in a less desirable location, and three even if we were identical in all aspects, they are run by a different franchisee"
the guest did ultimately pay the 117... the best part his name was one that rhymed with moron... you have no idea just how much I wanted to "accidentally" misspell his name
second one was the same thing but even worse, the guest wanted to know if I could price match a marriot... umm, no, same thing as before, different amenities, not as good of a location, and not even the same company.
anyway, first call went thusly
me- "ok, and the AAA rate for tonight is $117.40" (yes I do remember that scarily enough)
guest- "oh, but the Holiday Inn on the north side of campus offer a rate of $109" (he was calling the Holiday Inn on the south side of said campus)
me- "yes, that does sound about right"
guest- "well, will you price match them"
me- "no sir, I cannot price match other hotels"
guest- "but it's one of yours"
me- "yes, but there are several reasons I can't price match them... one they have fewer amenities than us, 2 they are in a less desirable location, and three even if we were identical in all aspects, they are run by a different franchisee"
the guest did ultimately pay the 117... the best part his name was one that rhymed with moron... you have no idea just how much I wanted to "accidentally" misspell his name
second one was the same thing but even worse, the guest wanted to know if I could price match a marriot... umm, no, same thing as before, different amenities, not as good of a location, and not even the same company.