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ucky customer's and "selective memory"

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  • ucky customer's and "selective memory"

    I'm a psychology nut so this interested me quite a bit. Something I noticed with people. It's not all people but it's funny when it happens.

    In my store we have a bead rack with all kinds of beads, and none of them have prices on them so it seems like it could be very confusing, but what makes them easy is that they're color coded. If the label is red, it's 3.99, if the label is green it's 5.99. It says this at the top of the display and both prices are right next to each other to avoid confusion.

    Well one day I was ringing a lady up and she had some green label ones, and she thought they were all 3.99. She didn't put up a fuss or anything, but just the fact that she assumed all the beads were the lowest price. Both prices are next to each other, why didn't she believe they were all 5.99 instead? It's like they block out all information that they don't want to believe is true.

  • #2
    These are the same customers that will argue that if it has a red dot on the tag, you have to sell it for twenty five percent off. Even if it's six months after the red dot sale went off.
    Learn wisdom by the follies of others.

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    • #3
      Quoth tonydanza View Post
      It's like they block out all information that they don't want to believe is true.

      That pretty much sums it up right there.
      Unseen but seeing
      oh dear, now they're masquerading as sane-KiaKat
      There isn't enough interpretive dance in the workplace these days-Irv
      3rd shift needs love, too
      RIP, mo bhrionglóid

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      • #4
        This is very true. They always read signs and twist them into what they WANT them to say. My store has Buy One Get One Half Price on most paperback books. As I have written before, 7 outta 10 people think it is Buy One Get One Free.....why?...I mean, the signs clearly state that it is NOT BOGOF.....but they wish it was, so in their heads, it is! lol
        "If it offends one person, it effects everyone".....me, on the PC world in which we dwell.

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        • #5
          Same peeps that read "unlimited evenings" but comprehend that as "free"...How the hell do ya read free in there.
          "I reject your reality and substitute my own"....Adam Savage-Mythbuster

          Must remember to stop using "brain of death" on slower morons.... I meant customers.

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          • #6
            I especially love it when you point out to a customer that they read the coupon/flyer/sign wrong and they get this 'deer in the headlights' look on their face and you know that they are seeing your lips move but not hearing a word you say, so they are going to complain anyway.
            Our brains are smarter than we think they am!

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