I'm a psychology nut so this interested me quite a bit. Something I noticed with people. It's not all people but it's funny when it happens.
In my store we have a bead rack with all kinds of beads, and none of them have prices on them so it seems like it could be very confusing, but what makes them easy is that they're color coded. If the label is red, it's 3.99, if the label is green it's 5.99. It says this at the top of the display and both prices are right next to each other to avoid confusion.
Well one day I was ringing a lady up and she had some green label ones, and she thought they were all 3.99. She didn't put up a fuss or anything, but just the fact that she assumed all the beads were the lowest price. Both prices are next to each other, why didn't she believe they were all 5.99 instead? It's like they block out all information that they don't want to believe is true.
In my store we have a bead rack with all kinds of beads, and none of them have prices on them so it seems like it could be very confusing, but what makes them easy is that they're color coded. If the label is red, it's 3.99, if the label is green it's 5.99. It says this at the top of the display and both prices are right next to each other to avoid confusion.
Well one day I was ringing a lady up and she had some green label ones, and she thought they were all 3.99. She didn't put up a fuss or anything, but just the fact that she assumed all the beads were the lowest price. Both prices are next to each other, why didn't she believe they were all 5.99 instead? It's like they block out all information that they don't want to believe is true.
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