what are your suggestions

[ken]

You both think that customers read signs. Oh, thats so cute.

Well, at least the newspaper-stealing customers should know how to read.
Or maybe they just look at the pictures? Or use the paper for other purposes?

[Sheldonrs]

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SC: So you're calling me a liar and a thief now?!? ....

No Sir. We are just saying you were not properly paper trained.

[Cat]

Attack cat. Train it so it purrs when the customer pays, bites when the customer steals. I have one you can borrow!


Seriously, though, why is sign reading so difficult? There should be a scientific study in to this....

[Sheldonrs]

Attack cat. Train it so it purrs when the customer pays, bites when the customer steals. I have one you can borrow!


Seriously, though, why is sign reading so difficult? There should be a scientific study in to this....

I'm sure there has been. And I'll bet the findings were that a customers' comprehension of signs is directly and inversly proportional to the positive or negative impact the sign has on the cutomer's main goal.

ie: If a customer wants something selling for regular price for 1/2 price but the sign reads "1/2 off MARKED items only", the customer will only comprehend "1/2 Off &%$$#@$)

If a customer comes in for an item and intends to pay full price for it, then sees that the item is now 1/2 off, customer will not only empty the shelves but he/she will also inquire if you have any more "in the back room".

[smileyeagle1021]

I'm sure there has been. And I'll bet the findings were that a customers' comprehension of signs is directly and inversly proportional to the positive or negative impact the sign has on the cutomer's main goal.

kinda sorta related... I saw an experiment done where they chose two stores that had similar products, prices, and located in neighborhoods with similar socioeconomic characteristics... on one they put up a sign "product x on sale for $1" and people would buy 3 or 4 of product x, the other store had the sign say "product x on sale for $1.25, limit 10" and even though it wasn't as much of a discount, because there was the "limit 10" people thought it mus be a good deal and they bought 7-10 of product x...

sorry for the OT, but it was something I thought was interesting.

[Irving Patrick Freleigh]

Rig up a gigantic Monty Python foot outside the door to crush anybody who takes a paper without paying for it?

[Cat]

I completely pictured that foot. Brilliant!