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I've heard of some people asking TheTigress to make sandwiches look like the pictures and I'm sure the pictures have like double meat.
The pictures usually do have double meat. I think I've seen the fine print under the photos that say something like "picture shown with double meat" or something like that.
I've had a few customers tell me to make it look like the picture and being the smartass that I am I simply tell them that I don't have my scanner or copy of Photoshop with me at this time.
The law (I only saw it cited for ice-cream but I would think it would be the same all around) is apparently akin to "If you are advertising ice-cream you need to use ice-cream if you are advertising anything else feel free to use crisco, powdered sugar, and food coloring"
Extrapolating then (as I am wont to do) If you are building a big mac for a commercial you need to use the same (precooked) burger patty they would use but you can cook it differently, the same bun they use but you can search for the most attractive bun, and spray it with / glue stuff on and protect it from sogging, apply the condiments with tweezers and syringes and not be illegal.
I have no idea how "suggested serving" and similar disclaimers factor in.
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