I have to wonder what goes through customers' heads.
"I'm hungry. I know I will go to McDonalds drive thru. I can fill my empty stomach quickly.
5 minutes drive later.
"I am at the drive through. I am more hungry but will have my food soon."
"There are a lot of cars. It is taking a long time. I am very, very hungry. But I am just coming to the window.
"Should I order food now and fill my empty stomach or should I complain and make my wait longer still?"
"I'm hungry. I know I will go to McDonalds drive thru. I can fill my empty stomach quickly.
5 minutes drive later.
"I am at the drive through. I am more hungry but will have my food soon."
"There are a lot of cars. It is taking a long time. I am very, very hungry. But I am just coming to the window.
"Should I order food now and fill my empty stomach or should I complain and make my wait longer still?"
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