Dear Customers:
Many stores collect bits of information, some more personal than others, at checkout. One former employer of mine asked for phone numbers, which we used (if the number had a listed address) to update our catalog and advertising mailings.
My current employer has our cashiers ask for ZIP codes. We use postal codes for one important function: When we look at locations for new stores, we have a database that shows us where our customers are coming from. Your ZIP code is in no way a private or personal piece of information. You share your ZIP code with thousands, if not TENS of thousands, of other addresses. Rest assured that there is NO POSSIBLE WAY that, from your ZIP code alone, anyone can trace you to your home or find out any of your personal information. These facts might seem intuitive to some, but clearly not to all.
Some actual reactions to the question "And may I have your ZIP code, please?"
"ZIP code? You people should just be happy that I'm shopping here at all!"
"No you may not, thank you very much."
"I'm not sure..." (shit-eating grin) "I live about five miles that way. Does that help?"
I don't care what your politics are. Maybe you're one of them tea-party small-government "don't tread on me" types, and you reflexively refuse to supply anyone with any personal information whatsoever. Maybe you're a far-left off-the-grid organic-foods-only type, and you don't want "the man" to keep track of you. I don't FUCKING CARE.
It's only a ZIP code. I'm not asking for a sample of your brain tissue, a gallon of blood from your firstborn child, or the last nine digits of your Social Security number. GET OVER YOURSELF.
I feel better. Thanks for listening.
Many stores collect bits of information, some more personal than others, at checkout. One former employer of mine asked for phone numbers, which we used (if the number had a listed address) to update our catalog and advertising mailings.
My current employer has our cashiers ask for ZIP codes. We use postal codes for one important function: When we look at locations for new stores, we have a database that shows us where our customers are coming from. Your ZIP code is in no way a private or personal piece of information. You share your ZIP code with thousands, if not TENS of thousands, of other addresses. Rest assured that there is NO POSSIBLE WAY that, from your ZIP code alone, anyone can trace you to your home or find out any of your personal information. These facts might seem intuitive to some, but clearly not to all.
Some actual reactions to the question "And may I have your ZIP code, please?"
"ZIP code? You people should just be happy that I'm shopping here at all!"
"No you may not, thank you very much."
"I'm not sure..." (shit-eating grin) "I live about five miles that way. Does that help?"
I don't care what your politics are. Maybe you're one of them tea-party small-government "don't tread on me" types, and you reflexively refuse to supply anyone with any personal information whatsoever. Maybe you're a far-left off-the-grid organic-foods-only type, and you don't want "the man" to keep track of you. I don't FUCKING CARE.
It's only a ZIP code. I'm not asking for a sample of your brain tissue, a gallon of blood from your firstborn child, or the last nine digits of your Social Security number. GET OVER YOURSELF.
I feel better. Thanks for listening.
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