It's a sign

[JoitheArtist]

So I'm adjusting to my new job as copywriter (did I mention that I love my new job? I love my new job. There's a rumor of an office space with WINDOWS in the near future), and am basically giving myself a crash course in marketing/advertising and branding.

Today I was in the CEO's office, hammering out some details for an email, and I happen to see a book called Primal Branding sitting on her desk. I was curious, but since we were working on something else, I didn't mention it.

I went to the bookstore later that day to get some mags to look at their copy and ads, and as usual, checked out the bargain book racks first. Primal Branding was there, for $5.

Mags: $15
Book: $5
Knowing what your boss is thinking about right now: Priceless

[Megg]

Congrats on the new job! It will almost certainly be beneficial to read that book, just try to get her opinions before expressing yours in any conversation that might ensue.

[JoitheArtist]

Oh definately! I am actually a very sneaky person, but I always use my powers for awesome. It's amazing how much other people don't notice: I sent flowers to my office anonymously for over a year, ordered them right from my work computer which was not even in a cubicle, and no-one ever noticed it was me! So yeah, will use my Super-Awesome Introvert Sneaky Powers to find out what boss thinks and tweak writing appropriately. Fun fun fun!

(I seriously love my new job. I spent this morning tacking up interesting/effective ads on my wall to study. I get to play with pictures!)