Planograms suck!

[Johnny Feelgood]

Hey!

So my company is attempting to acquire more shelf space at some top level retail stores. Strange thing is our product is already in their stores but acquiring more space, like to put a product display, seems to be a complicated process.

Does anyone know the drill?

[Irving Patrick Freleigh]

What do you mean? Are you trying to buy more space to display your product in the store?

I guess all it really is it negotiating the price your company is willing to pay to get that space.

I do know some of the vendors who supply stuff to my company's stores will sometimes pay extra or give us a better deal on merchandise to get more space for their product. Sometimes they may also request it is presented a certain way. For example, we got our knuckles rapped a short while ago because one of the BTS vendors (Crayola) requested their product to be placed on sloped shelves, so it would be "more visible", and we had their products on straight shelves.

Doesn't seem to be any sort of a difference to me. Their products are flying off our shelves.

[Johnny Feelgood]

Right we want them to present our product a certain way. Sometimes our products are hidden in a display case no one can see, other times they're highly visible. Doesn't seem to be a rhyme or reason to any of it

I'd be more interested in finding out if we can create product displays, either on the slat wall, or on the shelf that will draw more attention. Will a retailer automatically put the display up on the shelf or give the product more shelf space because it's got a visually appealing display? I'm not sure but I'd LOVE to find out.

[powerboy]

Yes planograms do suck.

[Irving Patrick Freleigh]

If you want your product displayed a certain way or in a certain place, you're probably going to have to offer the stores some kind of incentive. Otherwise it will just get put wherever it fits.

[lordlundar]

Yeah it's basically buying floorspace. A lot of companies see their products as advertising so they treat them the same as billboards.

The production company makes the request and the retail company then gives sample planograms. Decisions and prices are worked out (how much space, how many stores, which stores, etc), then the retail company issues out planograms based on the approved sample to their eligible stores.

It really sucks during Christmas time because EVERY company wants prime space and most retail executives are too blinded by the money to say that the space is already in use.

[RetailWorkhorse]

Planograms suuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuck.

If I could get my hands on a wall of refrigerators from a defunct convience store, I'd be happy.

If I could get Corporate to give us shelves that would fit in corners (So I can stop breaking all those glass shelves!!), I'd be happy.

IF I COULD GET CORPORATE TO OPEN THEIR POCKETS A LITTLE WIDER SO I CAN GET A BIGGER STORE I'D BE ESTATIC.

But then, Corporate still hates my guts for trying to take over. Dammit.