This is a cobbled-together-from-recollection conversation I had with a customer:
SC: I have [9-year-old version] of your program. Is there any way I can get [new feature] that will work with [9-year-old version]?
Me: I'm afraid not. [New feature] only works with [current version.] <Note: Duh! If we gave new feature away free a la carte, we wouldn't stay in business very long!>
SC: But I'm doing contract work for [State] and it takes forever to do it with [9-year-old version]. <Note: The reason is that the state standards changed about 5 years ago. The 9-year-old version doesn't have those changes, given that our programmers weren't psychic. She can still use it but has to do a lot of work by hand to bring her output into compliance. The new feature she wants fixes that.>
Me: If you need [new feature] you are eligible for update pricing which is a lot less than...
SC: <Interrupting> I can't afford it!
Me: You haven't heard the quote yet.
SC: I can't afford it!
Me: OK, but the update price for your license will go up by at least $100 when our next version is released, but if I can lock today's quote for 60 days for you. <Note: Our next version is in beta, so it's coming soon. Locking in a lower price for 60 days is a GOOD thing.>
SC: It doesn't matter. I can't afford it.
Me: I'm giving you a quote of $175 and I'll put it in the system to lock that price for 60 days so you don't have to worry it will go up.
SC: No!
Me: Sorry?
SC: I can't afford that. I'm doing contract work for [state].
[This went on for while with her "refusing" the quote and me explaining the quote was actually to her benefit because, you know, guaranteed price for 60 days.]
Me: It doesn't cost you anything for me to give you a quote. At least you don't have to worry the price will increase. And frankly, if you can't afford the tools you need to do the job, perhaps you need to raise your prices. <Note: Yeah. I went there. I was exasperated and she was acting like a little kid. She's clearly not charging enough for her time and undercutting her competition (aka our OTHER CUSTOMERS). She was hoping we'll just underwrite her bad business decisions so they don't have consequences. So I went there.>
SC: I'm not raising my prices!
Me: That's completely your choice <true!>. I'm putting today's quote in our system in case you change your mind <so there!>...
SC: <Interrupting> I won't...
Me: <Just talking over her>...and you won't need to worry about the price going up for 60 days. Is there anything else I can help you with?
SC: Nope! But you're wasting your time here. <Note: She was certainly right about that. But not right the way she thought she was right!>
Me: It's was no trouble at all. Have a good afternoon and thank you for calling! <click>
If I weren't so nice I'd just erase the quote she "refused" and she can pay even more when the next version comes out.
But I won't. Why? Because she doesn't want a quote and it pleases me to put it there anyway. Guess I'm petty.
Also she's not very likely to buy it before the 60 days is up anyway. So it's pretty moot whether the quote is there or not. I can clearly see that she'd rather just struggle along with the 9-year-old version than spend money.
And you know what? That's 100% her right to not buy an update. We as a company have never once, in nearly 40 years of existence, ever held a gun to a customer's head and forced them to buy an update they didn't want to buy.
And if she surprises me and buys it in 60 days, I'd actually like to be able to give her the quoted price. Because it feels good to do that. And nobody's holding a gun to MY head telling me I can't.
Choices are a wonderful thing!
SC: I have [9-year-old version] of your program. Is there any way I can get [new feature] that will work with [9-year-old version]?
Me: I'm afraid not. [New feature] only works with [current version.] <Note: Duh! If we gave new feature away free a la carte, we wouldn't stay in business very long!>
SC: But I'm doing contract work for [State] and it takes forever to do it with [9-year-old version]. <Note: The reason is that the state standards changed about 5 years ago. The 9-year-old version doesn't have those changes, given that our programmers weren't psychic. She can still use it but has to do a lot of work by hand to bring her output into compliance. The new feature she wants fixes that.>
Me: If you need [new feature] you are eligible for update pricing which is a lot less than...
SC: <Interrupting> I can't afford it!
Me: You haven't heard the quote yet.
SC: I can't afford it!
Me: OK, but the update price for your license will go up by at least $100 when our next version is released, but if I can lock today's quote for 60 days for you. <Note: Our next version is in beta, so it's coming soon. Locking in a lower price for 60 days is a GOOD thing.>
SC: It doesn't matter. I can't afford it.
Me: I'm giving you a quote of $175 and I'll put it in the system to lock that price for 60 days so you don't have to worry it will go up.
SC: No!
Me: Sorry?
SC: I can't afford that. I'm doing contract work for [state].
[This went on for while with her "refusing" the quote and me explaining the quote was actually to her benefit because, you know, guaranteed price for 60 days.]
Me: It doesn't cost you anything for me to give you a quote. At least you don't have to worry the price will increase. And frankly, if you can't afford the tools you need to do the job, perhaps you need to raise your prices. <Note: Yeah. I went there. I was exasperated and she was acting like a little kid. She's clearly not charging enough for her time and undercutting her competition (aka our OTHER CUSTOMERS). She was hoping we'll just underwrite her bad business decisions so they don't have consequences. So I went there.>
SC: I'm not raising my prices!
Me: That's completely your choice <true!>. I'm putting today's quote in our system in case you change your mind <so there!>...
SC: <Interrupting> I won't...
Me: <Just talking over her>...and you won't need to worry about the price going up for 60 days. Is there anything else I can help you with?
SC: Nope! But you're wasting your time here. <Note: She was certainly right about that. But not right the way she thought she was right!>
Me: It's was no trouble at all. Have a good afternoon and thank you for calling! <click>
If I weren't so nice I'd just erase the quote she "refused" and she can pay even more when the next version comes out.
But I won't. Why? Because she doesn't want a quote and it pleases me to put it there anyway. Guess I'm petty.

Also she's not very likely to buy it before the 60 days is up anyway. So it's pretty moot whether the quote is there or not. I can clearly see that she'd rather just struggle along with the 9-year-old version than spend money.
And you know what? That's 100% her right to not buy an update. We as a company have never once, in nearly 40 years of existence, ever held a gun to a customer's head and forced them to buy an update they didn't want to buy.
And if she surprises me and buys it in 60 days, I'd actually like to be able to give her the quoted price. Because it feels good to do that. And nobody's holding a gun to MY head telling me I can't.
Choices are a wonderful thing!
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