The major manufacturers of liquid laundry detergent have started producing 2X concentrated laundry detergent. This allows them to use smaller bottles (for example, what was a 100-oz bottle of detergent is now 50 oz, 200 oz is now 100, and so forth) with smaller caps you don't fill up all the way, so you still get the same amount of washloads from the smaller container as you did from the bigger one you're used to. I guess this is produce less waste or something.
This is completely throwing people for a loop. "What a rip-off!" I often hear customers holler. "They shrunk the bottle to half of what it was before and charge the same price?"
I then explain to them the detergent inside is twice the concentration and you use less per load, so you still get the same amount of loads as you did before. Customers sometimes understand this, but now always.
For example, today I had a guy tell me he was going to save a big cap from his old bottle of detergent and keep dumping a full capfull into the washer with each load because he didn't believe this new detergent could be any good if they had to double the concentration. To which I advised "Do that and you'll end up with suds all over the floor and possibly even ruin your washer."
If he doesn't take my advice, I'll get blamed anyway. Such is retail.
This is completely throwing people for a loop. "What a rip-off!" I often hear customers holler. "They shrunk the bottle to half of what it was before and charge the same price?"
I then explain to them the detergent inside is twice the concentration and you use less per load, so you still get the same amount of loads as you did before. Customers sometimes understand this, but now always.
For example, today I had a guy tell me he was going to save a big cap from his old bottle of detergent and keep dumping a full capfull into the washer with each load because he didn't believe this new detergent could be any good if they had to double the concentration. To which I advised "Do that and you'll end up with suds all over the floor and possibly even ruin your washer."
If he doesn't take my advice, I'll get blamed anyway. Such is retail.
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