We hate them, the customers hate them, but corporate loves them.
THREE times now this year they've sent us 1000s of little cards advertising some stupid free trial of something or other and demanded we stuff them in to the bag of every single person who shops at our store.
Inevitably these cards end up scattered around the store, stuffed in all kinds of crazy places, often torn up, fill up the garbage cans both in and outside the store or just get chucked in the trash after the promotion is over.
The last promotion we did we had like a 5% turnaround rate on the cards which means that across the 500 or so we gave away, only 25 people actually bothered to try it.
And of course they keep close track of how many we scan through and continually pressure us to get out as many as we can. Did I mention we get absolutely NOTHING extra for having to do all this work???
If I ever there comes time when I never see those cards again, I shall be a happy man.
THREE times now this year they've sent us 1000s of little cards advertising some stupid free trial of something or other and demanded we stuff them in to the bag of every single person who shops at our store.
Inevitably these cards end up scattered around the store, stuffed in all kinds of crazy places, often torn up, fill up the garbage cans both in and outside the store or just get chucked in the trash after the promotion is over.
The last promotion we did we had like a 5% turnaround rate on the cards which means that across the 500 or so we gave away, only 25 people actually bothered to try it.
And of course they keep close track of how many we scan through and continually pressure us to get out as many as we can. Did I mention we get absolutely NOTHING extra for having to do all this work???
If I ever there comes time when I never see those cards again, I shall be a happy man.
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