There are days I honestly hate my job. This, however, is not one of them.
In addition to being the unofficial rum taster for the managing partner when he was the GM, and the official rum taster for the previous GM, our current GM “Grizzly” has pretty much made me his official rum and beer taster, as he no longer drinks, and he knows those two beverages are my “thing.” This has resulted in vendors dropping off bottles of beer for me to try, or doing tastings during or after work, sometimes just me, sometimes myself and my British coworker, who also enjoys beer.
And now it’s taken an even bigger step into “Serious, this is part of my job?” One of my favorite beer vendors, who I consider a friend, dropped off six individual bottles of beer yesterday for me to try. When I saw how much we were talking about (two of the bottles were big bomber-types), I suggested I simply take them home with me and taste-test them there. Both the vendor and Grizzly were fine with this.
Insert shit-eating grin here.
So now, here I am, trying some of these brews. I’ll deliver a simple report to Grizzly, based upon my opinion on their taste and also how well they’d sell, which is a complicated thing, but I generally base it on taste and name recognition. A great beer with no name recognition could very well sell, as could a marginal beer with some name recognition. Average beers with no name recognition, or worse, are not even considered. This “formula” has even gotten me to highly recommending beers I didn’t even personally like, such as Stone’s Arrogant Bastard Ale which, while it is not my cup of tea, is very popular with the craft beer crowd, and has proven to sell reasonably well as one of our draft beers. Yes, I can see beyond my personal tastes. (Well, to an extent. If it’s an IPA with no name recognition, I would have no idea if it was “great” or not, as 95% of IPAs are unappetizing to me.)
So, as I said, here I am trying those sample brews. And, while my report to my boss will be much shorter, I thought I’d review each one as I drank it, for your enjoyment.
Coopers Lager (Coopers Brewery, Australia): Light golden colored lager with a slight haziness to it. Nose is that of a typical light lager, with a slight sweetness to it. Tasty. A little watery, though not to the silliness of BudMillerCoors offerings. No hoppiness, just a easy drinking lighter beer. You’d drink it on a hot day, and then forget it, as it wouldn’t make that much impression, positive or negative. Score: 4.5.
Tagus Original Beer (Portugal): Light gold in color, slightly darker than the typical BuMiCo. The nose is unpleasantly skunky. Not a good sign, though I have smelled skunkier, and I have had good beers with unpleasant noses (and vice versa). Better than the smell would indicate, but not a really good beer. Not as skunky as I would have expected. Basically a slightly richer, smoother version of Bud with an odd nose. Not something I would order in a bar, though I would drink it if handed to me. Luckily, the bottle is only a 8.5 ouncer, so I can polish it off quickly and move on to something else, preferably something better. Score: 2.5.
Ambar Cerveza Especial (Spain): Light golden amber in color, typical for a non-light beer. In other words, it has some color, and more than a BuMiCo. Sweet and smooth nose, not too dissimilar to the Coopers Lager. More taste and body than the Coopers, though. Very decent. Not something I’d seek out, but it would definitely be better than a lot of similar alternatives. Not as good as Estrella Damm from Spain, though. Score: 5.5.
And one more before I retire for the night….
Birra Dolomiti (Italy): I have often said that the French and Italians make fantastic wine…and should stick to doing that. Let’s see if the Dolomiti changes that opinion. In color, it is typical beer color, yellowish. Nothing that would catch the eye. The nose is, like some of these other tastings, a bit sweet, but otherwise normal. The good news is that this is the best Italian beer I’ve had, and the best beer I’ve had tonight. The bad news is, that still isn’t saying that much. Somewhat sweet with no hop bite to it, Dolomiti is decent (definitely not the disaster of other Italian beers I’ve had), even tasty, which in itself is a triumph, but in the end, it is basically forgettable and not that exciting. Not something you’d hit your friend for handing you, but not something you’d pump his hand in gratitude for either. Score: 6, barely (which is a shock to me for an Italian beer, to be honest).
I’ll discuss the other two beers, which I have much higher hopes for, another night. Enjoy your drinks!
In addition to being the unofficial rum taster for the managing partner when he was the GM, and the official rum taster for the previous GM, our current GM “Grizzly” has pretty much made me his official rum and beer taster, as he no longer drinks, and he knows those two beverages are my “thing.” This has resulted in vendors dropping off bottles of beer for me to try, or doing tastings during or after work, sometimes just me, sometimes myself and my British coworker, who also enjoys beer.
And now it’s taken an even bigger step into “Serious, this is part of my job?” One of my favorite beer vendors, who I consider a friend, dropped off six individual bottles of beer yesterday for me to try. When I saw how much we were talking about (two of the bottles were big bomber-types), I suggested I simply take them home with me and taste-test them there. Both the vendor and Grizzly were fine with this.
Insert shit-eating grin here.
So now, here I am, trying some of these brews. I’ll deliver a simple report to Grizzly, based upon my opinion on their taste and also how well they’d sell, which is a complicated thing, but I generally base it on taste and name recognition. A great beer with no name recognition could very well sell, as could a marginal beer with some name recognition. Average beers with no name recognition, or worse, are not even considered. This “formula” has even gotten me to highly recommending beers I didn’t even personally like, such as Stone’s Arrogant Bastard Ale which, while it is not my cup of tea, is very popular with the craft beer crowd, and has proven to sell reasonably well as one of our draft beers. Yes, I can see beyond my personal tastes. (Well, to an extent. If it’s an IPA with no name recognition, I would have no idea if it was “great” or not, as 95% of IPAs are unappetizing to me.)
So, as I said, here I am trying those sample brews. And, while my report to my boss will be much shorter, I thought I’d review each one as I drank it, for your enjoyment.
Coopers Lager (Coopers Brewery, Australia): Light golden colored lager with a slight haziness to it. Nose is that of a typical light lager, with a slight sweetness to it. Tasty. A little watery, though not to the silliness of BudMillerCoors offerings. No hoppiness, just a easy drinking lighter beer. You’d drink it on a hot day, and then forget it, as it wouldn’t make that much impression, positive or negative. Score: 4.5.
Tagus Original Beer (Portugal): Light gold in color, slightly darker than the typical BuMiCo. The nose is unpleasantly skunky. Not a good sign, though I have smelled skunkier, and I have had good beers with unpleasant noses (and vice versa). Better than the smell would indicate, but not a really good beer. Not as skunky as I would have expected. Basically a slightly richer, smoother version of Bud with an odd nose. Not something I would order in a bar, though I would drink it if handed to me. Luckily, the bottle is only a 8.5 ouncer, so I can polish it off quickly and move on to something else, preferably something better. Score: 2.5.
Ambar Cerveza Especial (Spain): Light golden amber in color, typical for a non-light beer. In other words, it has some color, and more than a BuMiCo. Sweet and smooth nose, not too dissimilar to the Coopers Lager. More taste and body than the Coopers, though. Very decent. Not something I’d seek out, but it would definitely be better than a lot of similar alternatives. Not as good as Estrella Damm from Spain, though. Score: 5.5.
And one more before I retire for the night….
Birra Dolomiti (Italy): I have often said that the French and Italians make fantastic wine…and should stick to doing that. Let’s see if the Dolomiti changes that opinion. In color, it is typical beer color, yellowish. Nothing that would catch the eye. The nose is, like some of these other tastings, a bit sweet, but otherwise normal. The good news is that this is the best Italian beer I’ve had, and the best beer I’ve had tonight. The bad news is, that still isn’t saying that much. Somewhat sweet with no hop bite to it, Dolomiti is decent (definitely not the disaster of other Italian beers I’ve had), even tasty, which in itself is a triumph, but in the end, it is basically forgettable and not that exciting. Not something you’d hit your friend for handing you, but not something you’d pump his hand in gratitude for either. Score: 6, barely (which is a shock to me for an Italian beer, to be honest).
I’ll discuss the other two beers, which I have much higher hopes for, another night. Enjoy your drinks!
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