Quoth Lace Neil Singer
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Manufactured fragrances are designed to be stronger and to be smelled to ridiculous levels measured as parts per million or even parts per billion. Which is why a woman can dab three drops of it on their bodies and smell nice for hours. It is also designed to stay airborne for as long as possible so the scent lingers in an attempt to draw attention to the wearer.
So when some person marinates themselves in perfume/cologne they are putting a long lasting fragrance into the air in a quantity far in excess of the designer's intention meaning that you'll smell these people for hours.
Considering that the real trick of perfume is to let it mix with your natural body chemistry to create a unique fragrance (hence the reason to tap a bit on your wrist and then sniff it) they lose that effect and all people smell is the raw fragrance. Which is also annoying when you consider that many perfumes out there do not smell as nice until it hits a woman's skin.
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